Fashion and style, or style and profile. Who are you?
Mar 01, 2024
A small reflection on who and what influences us.
After many years in both the fashion and advertising industries, it is natural to have some thoughts on what and who influences our views and attitudes on how we want to present ourselves today. And then I particularly think of the facade in this blog post.
We live in a restless and uncertain world in 2024, and it is reflected in fashion.
When there are clear upturns, we see many worn jeans with many holes, it shows that one does not need to care, while in tougher times the signals are often that one buys better durable qualities and less - the style becomes more serious.
In the 1980s, the fashion industry presented itself with to main presentations annually with new products and maybe a little mid collection. In recent times, the major fashion houses in Europe have been involved in six annual collections - sales with reduced prices have often come almost immediately and far too early. The climate footprint and waste have reached heights that no one benefits from, and the fashion houses are beginning to understand that this cannot continue.
Reuse and used clothing has become fashion, and at places like Fretex, you can find quality brands at a nice price.
How does fashion come about?
For years, there have been professional trend agencies that provide input to fashion houses. They keep track of what is happens on the street and environments in the big cities, on groups and individuals who can be spokespersons for new impulses. Music has always been a source of new trends. If Bruce Springsteen wore black 501 Levi's jeans, he was of course a role model in 1985 - the same time as Aha was. By the way, the first time jeans were on the catwalk was in 1978 - by Calvin Klein.
Levi's commercials from the 1980s by Bartle, Bogie & Hegarty to create BRAND IMAGE are fantastic - they combined music, fashion, and famous idols. One went to the cinema to watch a commercial film.....
But from the outrageous views of the big fashion houses, we might see colors and small cuts for everyday clothes? But there are those who H&M, Sara o.a. that gives the fashion scene greater visibility.
What about the influencers?
Well, what can one say? There is often a lack of knowledge and experience - most people are probably very self-absorbed. The fact that being socially active and having opinions, preferably with good looks, should send many out to think something about fashion is amusing. But of course, there are exceptions. Women are the majority of influencers and their followers are young women. In fashion, there is a significant lack of anything that particularly influences men.
Men have often been concerned with cars, watches, suits, leather belts?, and nice shoes (soon polished).
Today there is also a lot bracelets and sneakers in the fashion scene that gives men a slightly fresher touch.
On Pitti Uomo fair there were many this year peacocks, this means a strong desire to express oneself. Many layered, tie, strong colors, tuck into pants etc., too much many will probably say. Unclear direction perhaps....
Safe and timeless style.
James Dean, Marlon Brando, and Brad Pitt have something in common - they exude confidence with their white T-shirts, black leather jackets, brown bomber jackets, and jeans. simple is often what provides the safest faithfulness.
Remember that small squares a shirt lasts longer in the fashion scene than large checkered, small blows on a jacket likewise. That double-breasted jacket lasts shorter than single-strap. Especially sharp shoes are a challenge, while you keep an eye on what Church etc. offers classic versions that are not so much challenged by the fashion scene.
Finally, it can be mentioned that older men would benefit from some use of colors - for example faded colors on shirts and not least that it is required to be well-groomed..
All in all - find your own style and let it become your profile....
